What we do
One Partner, The Whole Creator Funnel
Most brands stitch this together across three vendors and lose the handover every time. We run it as one connected system, briefed together and measured together.
The logic: creators create demand → ads scale what already works → search captures the intent → community keeps it warm.
Core · Create demand
KOL Marketing
Nano to premium creator sourcing, briefing, delivery and reporting — the engine everything else runs on.
Supply · Own the assets
Content Creation
Brand-owned assets produced in creator language — calendar, captions, and platform-native execution.
Amplify · Sustain
Threads & Seeder Posting
Conversation seeding and reply-layer management, so the campaign keeps working after the post goes live.
Scale · Buy reach
Performance Ads
Paid amplification of creator content that has already proven it performs organically. Meta and TikTok.
Capture · Convert intent
SEO & SEM
Search visibility for the demand creator content creates, so the searches it triggers land on you.
Activate · Retain
Community & Events
On-ground activation and always-on community building, delivered through our events arm @joinsaltandsoul.
Commercials
How to Work With Us
Four ways in, scaled to objective and commitment. All four plug into direct-brand and agency-led workflows.
Model 01
Campaign-based creator activation
Best for a launch, promo or seasonal push.
Scoped per campaign: sourcing, negotiation, briefing, delivery and a close-out report.
Model 02
Monthly always-on creator management
Best for sustained retail and category visibility.
A rolling creator roster with committed monthly output and monthly reporting.
Model 03
Product launch & event support
Best for a dated moment that has to land.
Creator activation, on-ground coverage and post-event amplification, with Salt & Soul on the ground.
Model 04 · Full funnel
Integrated creator + growth retainer
Best for brands that want the whole funnel under one team.
KOL, threads and seeding, performance ads, SEO/SEM and content — briefed together, reported in one view.
Community-building support is available as an add-on to any model, or as a standalone engagement through @joinsaltandsoul.
Next step
Let's Scope Your Next Campaign
Send us the objective, the window and a budget range. We'll come back with a creator mix, indicative reach and a cost per outcome — not a rate card.
Step 1
Share the brief
Objective, audience, timing and budget range. A paragraph is enough to start.
Step 2
We return a plan
Creator mix by tier, projected reach, deliverables and cost per outcome.
Step 3
Align and go live
You approve the shortlist and the angles. We handle everything after that.