Our work
Campaigns built on trust, measured on outcomes
Events and registration, always-on retail, and product launch and education. Each one briefed with what happens after the post — seeding, amplification and search planned in, not added on.
1.05M
Accounts reached — Pos Malaysia Run
982
Trackable referral sign-ups
1.95M
Monthly reach — Guardian Malaysia
45+
Guardian campaigns supported
Figures as reported in AnyTribe's Creator-Led Growth Playbook. Cover images are neutral stock photography standing in for campaign assets and are labelled accordingly.
Placeholder imageCase study · Events & registration
Pos Malaysia Run 2025 & 2026
Events & Mass Participation
Turning awareness into registrations for a national mass-participation event.
Objective
Drive awareness and registration among youngster and family audiences for Pos Malaysia Run 2025.
Challenge · Reach & relevance
How to connect Pos Malaysia, an institutional brand, with younger and digitally native audiences for a running event.
Strategy · Authentic voices, relatable journeys
- Audience-first: target local running clubs and micro/nano running KOLs to make the event feel accessible and social.
- Content-led activation: combine shoutouts and social proof from club sign-ups with practical value such as running tips, to convert awareness into registrations.
1.05M
accounts reached
44.6K
total engagement
982
referral code uses — trackable, attributable sign-ups
Gold award for Best Use of Influencers / KOLs at the Marketing Events Awards 2026, for Pos Malaysia Run 2025.
Placeholder imageCase study · Always-on retail
Guardian Malaysia
Health & Wellness Retail
Creator-led retail visibility and campaign support, sustained month after month.
Objective
Support campaign visibility through relatable creator content across promo, product and retail moments.
Challenge
How to keep retail creator content visible, relevant and timely across multiple concurrent campaign periods.
Strategy
- Flexible nano and micro creator matching against each promo cycle.
- Lifestyle-led retail storytelling rather than price-led messaging.
- Agile support across promo, product, event and ad hoc needs.
1.95M
accounts reached per month
45+
campaigns supported
Why lifestyle-led beats promo-only
- Makes Guardian products relevant in daily life, not just on discount
- Builds stronger trust and repeat usage than promo-only messaging
- Supports natural conversion beyond price-led triggers
Placeholder imageCase study · Product launch & education
Wipro Aiken
FMCG & Skincare
Two mandates: an on-ground launch activation, and translating technical skincare claims into content people finish watching.
Case 01 · Event activation & product review
Aiken 5X Ceramide Bright SPF50+ PA++++ & Tone Up Sunscreen
Objective
Drive awareness and product trial through on-ground event participation and creator-led exposure.
Strategy
Activated beauty and lifestyle creators to turn first-hand trial moments at the launch into relatable social content.
Case 02 · Prebiotic range product review
Aiken Prebiotic Hydra Plus Gel Moisturiser & 5% Prebiotic Serum
Objective
Drive skincare interest and simplify product education for an ingredient-led range.
Strategy
Used creator review storytelling to translate prebiotic, Vitamin B5 and niacinamide into benefits people recognise in their own routine.
The pattern: ingredient-led products fail on claims and succeed on routine. We brief creators to show the routine, then let the ingredient explain why it works.